Tag Archives: Knowledge

Community Service – 11 reasons why NOT doing it is crazy

Many business people miss the point when it comes to Community Service.  Typically, we feel this vague sense of guilt that we should be “giving back” more than we are.  Such a narrow perspective…
In fact, that phrase “giving back” has always bugged me.  Frankly, I’ve worked pretty darned hard to achieve the success I’ve had.  [...]

The “Blog Brochure” – Someone Please Shoot It In The Head

If I have to be polite to one more so-called marketing professional, manager or executive who proudly shows me his or her blog that consists of post after post after post focused on product this or service that or feature X or internal announcement Y or some other such eloquent drivel that has inhabited printed [...]

The Great Stagnation = Selling Opportunity

It’s tough out there.  Yeah, the economy seems to be recovering a bit, but it’s still pretty ugly.  Seems like a lot of the folks I interact with feel like this is the “new normal” and that the economy will continue to stumble along for years and years.
There are also a growing number of economists [...]

What Type Of Power Are You Up Against?

Perhaps it’s not politically correct to talk about the role of power in business. We all know, however, that dealing with and wielding power is a day-to-day reality for sales reps.
Step one is understanding the four fundamental types of power:

Position Power – derives from rank and/or authority. The title “CEO” carries more [...]

Time: How To S-T-R-E-T-C-H Your Day

Do you have enough time?  Does any sales rep have enough time to get it all done?  And how about our customers?  How many of them have enough time?  How often are they just too darn busy to meet with us?  Maybe even more significant, how about the whole network of decision influencers within each [...]

Don’t Waste Money On Sales Training

Ask any sales manager about the need for continuous sales training and you instantly get agreement that it is important. So why isn’t there more of it going on?  The fact is, most money spent on sales training is wasted. Typically, it annoys most reps, bores many and is totally forgotten within [...]

Think, Work And Act Like a Business Manager

The traditional role of sales rep as provider of information is obsolete. That role got outsourced to Google because it’s a lot faster and easier that way.
If customers can find the information they want using a Google search, why would they ever contact a sales rep? If it’s accessible via Google, [...]

The 3 Facets of E-Rep

One way to get your brain wrapped around the E-Rep concept is to consider its three main aspects.

Lurk & Learn

Objective: Continuously enhance personal skills, knowledge and understanding
Tools: RSS reader, Google Alerts, LinkedIn, Twitter, YouTube, podcasts, FaceBook
Actions: Read, read, read, watch, watch, watch, listen, listen, listen, absorb, absorb, absorb, think, think, think about it

Harvest, Share & [...]

The Insanity Of Protecting Your So-Called Proprietary Knowledge

A case for aggressively sharing every ounce of knowledge you have.

What do think?  Brilliant or crazy?

The Insanity Of Protecting Your So-Called Proprietary Knowledge

First a chain of logic, then a case in point… (I’ll assume you possess valuable knowledge.)

Fact: The more valuable the knowledge you possess, the more valuable you are to your customers
Fact: As more customers and prospects realize you have valuable knowledge, the more they will seek your advice and the more they will buy [...]