Tag Archives: Execute

Sales Rep = Change Agent (Right?)

Hold up a mirror before you answer that question…
The knee-jerk response of any self-respecting sales rep or manager is an indignant, “Of course I’m a change agent!”  But, as anyone with a complex sell cycle knows, the biggest competitor is “do nothing,” and the underlying reason is the no-guts, change-resistant customer.  If a sales rep [...]