Tag Archives: Education

Don’t Waste Money On Sales Training

Ask any sales manager about the need for continuous sales training and you instantly get agreement that it is important. So why isn’t there more of it going on?  The fact is, most money spent on sales training is wasted. Typically, it annoys most reps, bores many and is totally forgotten within [...]

Blog As Sales Education Tool

A client of ours who provides engineering and integration services recently established an alliance with a hardware/component distributor.  It’s a great match, dramatically extending the value each company can provide to its customers.  The challenge to our client is educating their new partner’s 1,500 sales reps.
While they’re great at selling hardware, selling services is a [...]