Tag Archives: E-Rep

Huh? What?

November 17, 2011 – 9:31 pm

Whenever I use the either of the terms “Content Marketing” or “e-Rep,” I often get that, “Huh? What?” response. On the one hand, that delights me. Intelligent Content Marketing deployed via an e-Rep is quickly emerging as an extremely powerful sales and marketing strategy, and YPS is well-versed in helping folks apply it as part [...]

By Todd Youngblood | Posted in E-Rep | Also tagged | Comments (0)

To win the “Race Against The Machine,” build an e-Rep

November 14, 2011 – 10:04 pm

The evidence builds.  It becomes more and more clear all the time how computers, networks and “The Cloud” are steadily taking over more and more tasks up to now performed by humans.
And it’s not just mundane, low-skill tasks.  It’s also highly specialized, high knowledge-content work that takes years of study and a ton of experience [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , , | Comments (2)

In sales? Then like it or not, you’re also in the publishing business.

September 16, 2011 – 10:19 am

Make no mistake.  Do NOT kid yourself.  If you are in sales, you are in the publishing business.  It’s a new niche of the publishing world, but one that’s real, and more importantly, at the front end of virtually every buying process.
Consider a typical business buying process.  It consists of stages like:

Develop the various Strategies [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , | Comments (2)

e-Rep Is A Great Idea, But I’m Too “X”

June 25, 2011 – 11:56 am

I’ve heard ‘em all. Every reason why creating and maintaining an e-Rep is a great idea, but not for me because…

I’m too busy
I don’t know what to blog about
I’m no tech whiz
It’s too complex
It’s too hard to learn how
I’m a sales pro, not a techo-geek
Blah, blah, bull-feathers!

Oh, and let me not forget my [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , | Comments (2)

Selling Is STILL One Person At A Time

June 19, 2011 – 9:42 am

Hey, Sales Pro!
Do you:

Wait around for the marketing department to create content for you?
Consider blogging a poor use of your time?
Ignore the selling punch of video – you personally creating sales videos that sell?

I humbly suggest that’s crazy!!!
Or do you have the opposite disease?  Do you:

Focus intently over the number of hits your web [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , | Comments (4)

Anybody Care To Debate Me About The Power Of An e-Rep???

June 7, 2011 – 8:38 am

The examples of e-Rep power and sales effectiveness just keep on coming.  Listen to this story about how a totally off-topic sales call turned into a win.  Thank you e-Rep!

By Todd Youngblood | Posted in Think About It | Also tagged , | Comments (0)

e-Rep Strikes Again!

May 7, 2011 – 9:35 am

Here’s the chronology:

11/25/04 – Initial telephone contact with company president
12/17/04 – The one and only face-to-face meeting (…with the president mainly, plus a brief conversation with the founder)
12/21/04 – Original proposal for a Sales Excellence Council
01/10/05 – Opportunity recorded in my CRM as “Closed-Lost”
01/10/05 through 04/18/11 – Not a single conversation or e-mail for over [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , , | Comments (0)

I Said It Wouldn’t Happen. I Was Wrong

April 25, 2011 – 6:35 am

I can get away with telling Todd Schnick he’s out of his mind because he’s my partner and my friend.  (…and the fact is, sometimes I really do think he’s nuts.)  He’s also, as Anthony Iaanorino has said, “wicked smart.”
He’s broken a significant chuck of the code on how to use social media to engage [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , | Comments (5)

Does an e-Rep actually work?

April 22, 2011 – 6:35 am

We all know it’s a lot easier to sell something to someone who has bought from us before.  Knowing this, I habitually make a personal contact with 5 past customers during the first month of every quarter.  (By the way, that’s one terrific best practice.  For me, the 20 per year is perfect.  For you [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , | Comments (2)

The Great Stagnation = Selling Opportunity

March 21, 2011 – 7:06 am

It’s tough out there.  Yeah, the economy seems to be recovering a bit, but it’s still pretty ugly.  Seems like a lot of the folks I interact with feel like this is the “new normal” and that the economy will continue to stumble along for years and years.
There are also a growing number of economists [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , , | Comments (2)