It’s time to get over it. Time to quit hiding behind the cliches and myths keeping us from leveraging the BIG LEAGUE selling power of social media tools. If for nothing else, use their monitoring capabilities to put that first chink in the exec’s gate-keeping armor.
Another slap up-side the headAnd so the lesson learned? Actually, there were three. First, don’t ever get cocky and think you’re above executing all the basic blocking and tackling. Second, make sure your e-Rep is robust and continuously feeding meaty, valuable text, audio and video content to your constituents out there in cyber-space. And third… […]
Think before you post Put yourself into the shoes of the decision-maker. If you can skim through some text, or listen to a short audio or watch a quick video to acquire some chunk of information or garner a bit more insight into some topic, why on earth would you burn all the time required […]
Picture this… A sales assistant who: Is on-call 24 X 7 X 365 Flawlessly delivers each of your sales messages every time To anyone Anywhere Any time On demand As many times as requested Relentlessly “pulls” prospects into your sphere of influence Nurtures relationships with all of your contacts Works for free Too good to […]
Publish or Perish You simply MUST be there when they, the buyer, do a Google search. To be there, you must publish. You must continuously publish strong, compelling content that showcases your value at every stage of the customer’s buying process. It’s just that simple. Any questions?