Tag Archives: Customer Focus

How Self-Absorbed Are Your Value Propositions?

What’s in it for the customer? From day one of a sales career, the necessity of thinking in that context is crystal clear. Everybody knows it. Everybody believes it. It’s intuitively obvious!!! BUT …sometimes the obvious is not so easy to execute…
Ready for another humbling experience? Here’s your mission… Randomly choose [...]

Credit Where Credit Is Rarely Due

Three cheers for Delta Airlines Flight Attendant Craig Lee.  That would specifically be the Craig Lee on Delta Flight # 1620 from MSP to ATL on May 1, 2010.  This guy gets it.  This guy has a great career in front of him.  All he needs to do is maintain the perfect perspective he has [...]

A Salute To Creativity And Customer Focus

Ingenuity and creativity are everywhere.  No matter what the obstacle, somebody will figure out a way to deliver what the customer wants.