Tag Archives: blog

Post, but first – PLEASE… Think!

April 19, 2012 – 6:00 am

Put yourself into the shoes of the decision-maker.  If you can skim through some text, or listen to a short audio or watch a quick video to acquire some chunk of information or garner a bit more insight into some topic, why on earth would you [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , | Comments (0)

Seems pretty obvious to me…

April 18, 2012 – 7:26 am

Picture this…  A sales assistant who:

Is on-call 24 X 7 X 365
Flawlessly delivers each of your sales messages every time

To anyone
Anywhere
Any time
On demand
As many times as requested

Relentlessly “pulls” prospects into your sphere of influence
Nurtures relationships with all of your contacts
Works for free

Too good to be true? 
No.  Actually, it’s too obvious to ignore.  Consider the [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , | Comments (0)

Publish or Perish, Baby…

April 4, 2012 – 5:40 pm

You simply MUST be there when they, the buyer, do a Google search.  To be there, you must publish.  You must continuously publish strong, compelling content that showcases your value at every stage of the customer’s buying process.
It’s just that simple.  Any questions?

By Todd Youngblood | Posted in E-Rep | Also tagged , | Comments (0)

Build credibility BEFORE you meet the customer

March 16, 2012 – 1:07 pm

As a sales rep, you know better than anybody what your customers and prospects need to know. You’ve done your research. You know their issues, challenges and objectives. You know the value they could accrue by using your stuff. They just won’t take the time to meet with you and listen! Well, maybe it’s you [...]

By Todd Youngblood | Posted in Develop Relationships | Also tagged , , , , | Comments (0)

“GO VIRAL!!!” vs. “go viral”

March 6, 2012 – 3:52 pm

Get viewed by more than a million people in less than a week. That’s the generally accepted minimum for “going viral.” Let’s just go with that as a definition for now.
Going viral is the benchmark. It’s the essential badge of honor that differentiates between a legitimately talented marketer and a wanna’ be. If one of [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , , | Comments (0)

Fire all the sales managers?

February 29, 2012 – 9:52 am

Firing all the sales managers is NOT a totally crazy idea. CRM systems and collaboration tools (social media-based and otherwise) can do a whole lot of mentoring. That’s two BIG, off-loadable sales management tasks right there….

By Todd Youngblood | Posted in Best Practices | Also tagged , , , | Comments (4)

“Blogchure” – Hideous? Or a noble step in the right direction?

February 24, 2012 – 12:06 pm

“Not many companies in our industry even have a blog.  Let me show you ours.”
With that statement, a weirdly old school/new school journey began.  Didn’t and still don’t really know how to react to whole conversation.  Take a listen and let me know what you think.

By Todd Youngblood | Posted in Blog | Also tagged , , | Comments (0)

When They Google Will You Be There?

February 2, 2012 – 11:14 am

I’m not sure ANYTHING could be more obvious.  Before your customer buys, he or she – 100% of the time – will search the internet for information.
If you’re NOT there, you’re NOT part of the decision process.

By Todd Youngblood | Posted in E-Rep | Also tagged , , | Comments (0)

To win the “Race Against The Machine,” build an e-Rep

November 14, 2011 – 10:04 pm

The evidence builds.  It becomes more and more clear all the time how computers, networks and “The Cloud” are steadily taking over more and more tasks up to now performed by humans.
And it’s not just mundane, low-skill tasks.  It’s also highly specialized, high knowledge-content work that takes years of study and a ton of experience [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , , , | Comments (2)

In sales? Then like it or not, you’re also in the publishing business.

September 16, 2011 – 10:19 am

Make no mistake.  Do NOT kid yourself.  If you are in sales, you are in the publishing business.  It’s a new niche of the publishing world, but one that’s real, and more importantly, at the front end of virtually every buying process.
Consider a typical business buying process.  It consists of stages like:

Develop the various Strategies [...]

By Todd Youngblood | Posted in E-Rep | Also tagged , | Comments (2)