Hey, Sales Pro!
- Wait around for the marketing department to create content for you?
- Consider blogging a poor use of your time?
- Ignore the selling punch of video – you personally creating sales videos that sell?
I humbly suggest that’s crazy!!!
Or do you have the opposite disease? Do you:
- Focus intently over the number of hits your web site gets?
- Write your blog posts to reach out to the masses of potential clients?
- Obsess about SEO?
I humbly suggest that ignores a few points that are more important!!!
Pick your cliche. When all is said and done, at the end of the day, when the smoke clears, selling still happens one-on-one. It’s one sales professional and one decision-maker. Yes, yes the sales pro has all kinds of help and assistance from support personnel, web sites, marketing departmentes, etc., etc. And yes, of course the lone-wolf decision-maker is fast going extinct; replaced by decision networks. Still, when all is said and done… It always comes down to one sales professional and one decision-maker.
“So Youngblood, what does this mean?’ you ask. Well, my friend, it means you – almost certainly with little or no help – must create and distribute electronic content. Lots of it. Frequently. For the most part aimed at a single individual or sales opportunity. Distributed via your own blog.
Sound too difficult? Balderdash! (I love that word…) Quite the contrary. It’s stunningly easy.
- Go to WordPress.com and establish your blog (That’ll take all of four minutes.)
- Get a video camera (That’ll cost you around hundred bucks if you don’t already have one.)
- Record yourself stating a value proposition (A very specific one, aimed at one person. You’ll happily discover how that singular focus works for both the targeted individual and for a wider audience!)
- Upload it to YouTube and embed it in your blog
- Tell everybody about it and give ‘em the blog link
It’s that simple. Assuming you already have a camera, your first video blog post – your first video blog post that will forevermore help you sell on a 24 X 7 X 365 basis – will take under two hours. Your second and subsequent video blog posts will probably average around 30 minutes or so.
Worry about bells, whistles and frills later. You’ll pick it up in bits and pieces. You’ll get better at it. By the time your dopey competitors catch on to what you’re doing, you’ll be light years ahead in the personal differentiation game and cashing those big and growing commission checks.