A old colleague of mine commented on the text version of this post. He took exception to what I wrote and said, “Talent is an ability that is the result of process and effort.”
I think we’re saying the same thing!
Actually, I think my old friend just [...]
It’s no secret that yours truly believes that every “H-Rep” needs an “E-Rep.” Your electronic alter-ego helps deliver not only your value proposition, but more importantly real, tangible value in terms of information, knowledge and insight. He/She/It is also on duty 24 X 7 X 365!
So what portions of an E-Rep [...]
Here are the words that reached out of my PC this morning and slapped me upside the head:
You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)
Or you can earn attention by creating something interesting and valuable and then publishing [...]
Because there’s SO much great content available these days, it can be difficult to remember that we can – make that must – take time to read and think about the perspectives of others pursuing excellence in a variety of fields. I urge you to give this post a careful reading.
The perspective is music. The [...]
All the really good sales reps I’ve known have invested a lot of energy in constantly improving their skills. They look at their process, innovate and measure the daylights out of it. Shot-putter Parry O’Brien did the same thing.
Think About It…
Reading Todd Schnick’s recent post about Minimalist Marketing reminded me that once again I need to re-learn an old lesson. Maybe it would be more accurate to say re-re-learn, or even re-re-re-learn or… In any case, my spin on Schnick’s main point is that it’s way too easy to get way too busy, but it’s [...]
My colleague Todd Schnick tweeted this example a few hours ago… Watch! Listen! Think! Learn! Act!
We all believe in listening to the “Voice of the Customer,” even if we don’t. We all believe in putting our egos to the side, even if we don’t. We all say we’re dedicated to continuous improvement, even if we [...]
…lending a helping hand to a struggling entrepreneur that is. And I mean “lending” literally. In my view, the Kiva concept is the best and most effective charitable donation arrangement – period.
As someone who makes a living in sales, I also have to point out their awesome value proposition:
“Lend your hard-earned cash to specific entrepreneurs [...]
by Todd Youngblood
I lay no claim to any special or unique ability to craft compelling value propositions. I DO claim to work at it more than most, however. My belief is we all need VPs at 5 distinct levels:
1. Overall Corporate Value Proposition
2. Value Proposition for each Industry Served
3. Value Proposition for each Line of [...]
by Todd Youngblood
First off, let me make it clear that I firmly believe in e-mail as an indispensable business tool. That said, my buddy’s 13 year old did have point.
So far today, I have received 3 e-mails with LARGE files attached; 2 videos and a pdf. They were all business-related, but in a general sense; [...]
