by Todd Youngblood
Had one of those flashes of insight today. This time with regard to the effectiveness of social media for B2B sales and marketing. My conclusion is: Social media is fabulous, but only after your prospects and customers are trained on how to use social media. Grunt through the background info here, the B2B [...]
by Todd Youngblood
When you blow all the smoke away, knowledge is the only thing any of us has to sell any more. That’s always been the case for a consulting-type business, but today, profitably selling even the most commoditized of commodities requires lots and lots of knowledge. It’s all about finding and/or purchasing and/or packaging [...]
