It’s a bird! It’s a plane! No, it’s Social Media!
It’s no secret that I firmly believe Every H-Rep Needs and E-Rep. Your electronic alter-ego’s 24 X 7 X 365 work ethic alone is a compelling enough reason to have one.
If all the web 2.0 and social media tools are a brave new world for you [...]
The key contact in my target market is typically a baby boomer. (Full disclosure: I are one. Born in ’53.) That’s a tough crowd to engage via social media. So I asked Paul Castain’s Sales Playbook group how I should go about getting them to use the tools more actively.
Boiled down, here’s the really great [...]
Every sales rep, manager and executive must have, use, add to and delete from an RSS Reader. It’s a truly outstanding means to feed your brain and ensure a habit of life-long learning. In my view, it’s the 2nd best one out there.
Given their power and how long they’ve been around, I had assumed pretty [...]
There is no doubt in my mind that all B2B companies need blogs at the core of their E-Rep initiative and marketing strategy. That said, even I have some concerns about loose cannons and lousy writers. My current thinking follows. What do you think?
Loose Cannons:
Some of your employees are going to blog and [...]
If you happen to be a web 2.0/social media consultant or a marketing professional for a large organization, you’re almost certainly totally convinced of the indispensible value of blogs, discussion forums, LinkedIn, Twitter, FaceBook and the like. If you happen to be in a B2C business, you’re probably in that group as well. If you [...]
by Todd Youngblood
Regardless of what all the social media pundits say, not everyone needs or should even try to jump on the “thought leadership” bandwagon and use these new tools. It’s more important for sales professionals, managers and executives to ensure that the message:
Highlights value customers can accrue
Reflects what you can actually [...]
by Todd Youngblood
That is, every Human Rep needs an Electronic Rep to help execute the extraordinarily challenging job of Sales Rep. Even if you don’t (yet) agree that every one of us must have an electronic alter-ego, you’d be hard-pressed to argue that you couldn’t use some extra help in getting your job done well.
Here’s [...]
by Todd Youngblood
In late September ’09, I decided to seriously investigate and begin incorporating web 2.0 and social media into my company’s sales and marketing. The inspiration for this one-man effort sprang from the passion, conviction and know-how of Stone Payton and Todd Schnick who interviewed me for their High Velocity Radio Show.
At that time, [...]
by Todd Youngblood
OK, OK, I know the whole paradigm-shifting thing is so 80s… It’s just that the term “social media” is so bad, wrong-headed and misleading that it’s driving business-people away from a DYNAMITE set of sales tools.
DO NOT think of Blogs, Twitter, FaceBook and the like in the context of E-mail.
We give every e-mail [...]
by Todd Youngblood
The idea that any of us is at most six steps away from a connection with anyone else on the planet has been around since the early part of the 20th century. A web conference/conversation with a Bermuda-based client yesterday put the notion in whole new perspective.
And it’s a perspective with HUGE implications [...]
