Before I make the serious point (which by the way has to do with your reputation), I’ve got to share the chuckle that led me to write this… P. T. Barnum’s executive assistant once asked the master showman that if a sucker was born only once every minute, where did all the rest of them […]

You don’t understand, we’re different

Ever have a customer tell you some version of, “You don’t understand, we’re different?” You respond, I’m sure, with some version of, “Of course, your organization is unique, that’s why I would like to understand more about how you handle the XYZ issue here.” What you really want to say (and which is accurate!) is, […]