Category Archives: E-Rep

Record Your Internal Meetings!!!

Have you ever said something during an internal company meeting and when you’re done think that maybe you actually said something worthwhile?  Maybe even pretty darned good?  Maybe something that can be packaged and used to help everybody sell better-cheaper-faster?
It happens all the time!
You say things.  Your colleagues say things.  90% or more of [...]

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Time: How To S-T-R-E-T-C-H Your Day

Do you have enough time?  Does any sales rep have enough time to get it all done?  And how about our customers?  How many of them have enough time?  How often are they just too darn busy to meet with us?  Maybe even more significant, how about the whole network of decision influencers within each [...]

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Think Audience of 1

I’ve said it before and I’ll say it again and again and again…  Every h-Rep needs an e-Rep. That is, every human sales rep needs an electronic alter-ego; a highly personalized, customized, electronic version of him or herself.  I repeat the refrain for two reasons:

It is unequivocally true
Appalling few sales reps have bothered to create [...]

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The 14-Step Arrows In Your Quiver Content-Generation Strategy

My colleague Todd Schnick is a smart guy.  While I can’t lay claim to thinking up the “14 arrows” I talk about in today’s podcast, I sure as heck can use them to generate marketing muscle!  If you want to read about them, check Dreamland Interactive.

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Have They Broken The Code?

Here’s the scenario:  The company is a B2B distributor of printing equipment and supplies.  It was founded by a team of three people with a financial backer 14 years ago.  In 2010, their 52 sales reps brought in just over $60 million in revenue.  Annual sales growth has settled in right around [...]

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An e-Rep By Any Other Name…

The theme of e-Rep pops up fairly regularly in this blog – even more often in my mind.  In my book, maintaining and continuously improving the value of my electronic alter-ego (…or sales assistant or whatever you want to call it) who’s on duty 24 X 7 X 365 is essential for all sales reps.
Seems [...]

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All Sales Reps Should Blog

Dave Brock is smart guy.  If you’re in sales, you’ll find consistent value and solid thinking in his blog.  Most times I nod in agreement while reading his stuff.  Most times it broadens and deepens my own understanding of an issue.  His recent Should Sales People Be Blogging? post though…  Gave me heartburn.
It’s a context [...]

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OK, So I Exaggerated A Bit…

Yeah, OK, I’ll admit to exaggeration in the title of my recent “Death of All Sales Reps” post.  Anthony Iannarino called me on it here.  More accurately it should have been “The Imminent Death Of All Current Sales Reps Who Fail To Recognize And Aggressively Exploit The Coming Explosive Growth Of Internet-Based B2B Buying.”
More accurate, [...]

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“Death Of All Sales Reps”

Arthur Miller’s Death Of A Salesman has been one of my personal favorite plays for years.  The tragic figure of Willy Loman has always been inspiring to me in an “anti-hero” sort of way.  Someone as sharp as me can easily spot Willy’s weaknesses and flaws of course, and avoid them!
Then I read Have We [...]

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I Am In Sales, So Why Should I Have My Own Blog? 15 Reasons

A guest post by Todd Schnick of Dreamland Interactive…
We do some work with a large, multi-Billion dollar company.
They have a sales force that numbers around 1,500 people.
And if you asked us, we here at Dreamland Interactive would tell them that EACH AND EVERY one of those 1,500 people should have their very own [...]

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