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	<title>Todd Youngblood&#039;s &#34;SPE&#34; Blog &#187; E-Rep</title>
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	<description>Cogitations about Sales Process Engineering, Business and Continuous Improvement</description>
	<lastBuildDate>Fri, 04 May 2012 16:20:09 +0000</lastBuildDate>
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		<title>I just got another slap up-side the head</title>
		<link>http://ypsgroup.com/blog/e-rep/i-just-got-another-slap-up-side-the-head/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=i-just-got-another-slap-up-side-the-head</link>
		<comments>http://ypsgroup.com/blog/e-rep/i-just-got-another-slap-up-side-the-head/#comments</comments>
		<pubDate>Fri, 04 May 2012 16:20:09 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3334</guid>
		<description><![CDATA[

								
		   						
								
		 						
								
								
	   						  And so the lesson learned?  Actually, there were three.  First, don’t ever get cocky and think you’re above executing all the basic blocking and tackling.  Second, make sure your e-Rep is robust and continuously feeding meaty, valuable text, audio and video content to your constituents out [...]]]></description>
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		<title>Post, but first &#8211; PLEASE&#8230;  Think!</title>
		<link>http://ypsgroup.com/blog/e-rep/post-but-first-please-think/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=post-but-first-please-think</link>
		<comments>http://ypsgroup.com/blog/e-rep/post-but-first-please-think/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 11:00:36 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Publish]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3314</guid>
		<description><![CDATA[

								
		   						
								
		 						
								
								
	   						  
Put yourself into the shoes of the decision-maker.  If you can skim through some text, or listen to a short audio or watch a quick video to acquire some chunk of information or garner a bit more insight into some topic, why on earth would you [...]]]></description>
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		<title>Seems pretty obvious to me&#8230;</title>
		<link>http://ypsgroup.com/blog/e-rep/seems-pretty-obvious-to-me/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seems-pretty-obvious-to-me</link>
		<comments>http://ypsgroup.com/blog/e-rep/seems-pretty-obvious-to-me/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 12:26:32 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Sales Productivity]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3320</guid>
		<description><![CDATA[Picture this&#8230;  A sales assistant who:

Is on-call 24 X 7 X 365
Flawlessly delivers each of your sales messages every time

To anyone
Anywhere
Any time
On demand
As many times as requested

Relentlessly &#8220;pulls&#8221; prospects into your sphere of influence
Nurtures relationships with all of your contacts
Works for free

Too good to be true?  
No.  Actually, it&#8217;s too obvious to ignore.  Consider the [...]]]></description>
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		<title>Publish or Perish, Baby&#8230;</title>
		<link>http://ypsgroup.com/blog/e-rep/publish-or-perish-baby/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=publish-or-perish-baby</link>
		<comments>http://ypsgroup.com/blog/e-rep/publish-or-perish-baby/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 22:40:27 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Publish]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3308</guid>
		<description><![CDATA[

								
		   						
								
		 						
								
								
	   						  
You simply MUST be there when they, the buyer, do a Google search.  To be there, you must publish.  You must continuously publish strong, compelling content that showcases your value at every stage of the customer’s buying process.
It&#8217;s just that simple.  Any questions?
]]></description>
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		<title>&#8220;GO VIRAL!!!&#8221; vs. &#8220;go viral&#8221;</title>
		<link>http://ypsgroup.com/blog/e-rep/go-viral-vs-go-viral/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=go-viral-vs-go-viral</link>
		<comments>http://ypsgroup.com/blog/e-rep/go-viral-vs-go-viral/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 20:52:25 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[go viral]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sell]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3200</guid>
		<description><![CDATA[Get viewed by more than a million people in less than a week. That&#8217;s the generally accepted minimum for &#8220;going viral.&#8221; Let&#8217;s just go with that as a definition for now.
Going viral is the benchmark. It&#8217;s the essential badge of honor that differentiates between a legitimately talented marketer and a wanna&#8217; be. If one of [...]]]></description>
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		<title>When They Google Will You Be There?</title>
		<link>http://ypsgroup.com/blog/e-rep/when-they-google-will-you-be-there/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-they-google-will-you-be-there</link>
		<comments>http://ypsgroup.com/blog/e-rep/when-they-google-will-you-be-there/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:14:19 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3167</guid>
		<description><![CDATA[

								
		   						
								
		 						
								
								
	   						  
I&#8217;m not sure ANYTHING could be more obvious.  Before your customer buys, he or she &#8211; 100% of the time &#8211; will search the internet for information.
If you&#8217;re NOT there, you&#8217;re NOT part of the decision process.
]]></description>
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		<title>Could it be any more obvious?</title>
		<link>http://ypsgroup.com/blog/e-rep/could-it-be-any-more-obvious/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=could-it-be-any-more-obvious</link>
		<comments>http://ypsgroup.com/blog/e-rep/could-it-be-any-more-obvious/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 21:37:35 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Effective Sales Capacity]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3160</guid>
		<description><![CDATA[Every sales professional must have an e-Rep for two fundamental reasons:

When a customer or prospect does an internet search, if you&#8217;re not there, your competition will be.
Time.  You don&#8217;t have enough.  Your customers don&#8217;t have enough.  An e-Rep save lots and lots of time.

To reiterate&#8230;
100% of the time, customers will search the internet at the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Silver or Electronic?</title>
		<link>http://ypsgroup.com/blog/e-rep/silver-or-electronic/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=silver-or-electronic</link>
		<comments>http://ypsgroup.com/blog/e-rep/silver-or-electronic/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 16:13:41 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3111</guid>
		<description><![CDATA[You tell me&#8230;  Is it better to be a silver-tongued devil?  Or an electronic-tongued devil?


								
		   						
								
		 						
								
								
	   						  
]]></description>
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		<title>Huh? What?</title>
		<link>http://ypsgroup.com/blog/e-rep/huh-what/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=huh-what</link>
		<comments>http://ypsgroup.com/blog/e-rep/huh-what/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 02:31:19 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3105</guid>
		<description><![CDATA[Whenever I use the either of the terms &#8220;Content Marketing&#8221; or &#8220;e-Rep,&#8221; I often get that, &#8220;Huh? What?&#8221; response. On the one hand, that delights me. Intelligent Content Marketing deployed via an e-Rep is quickly emerging as an extremely powerful sales and marketing strategy, and YPS is well-versed in helping folks apply it as part [...]]]></description>
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		<title>To win the &#8220;Race Against The Machine,&#8221; build an e-Rep</title>
		<link>http://ypsgroup.com/blog/e-rep/to-win-the-race-against-the-machine-build-an-e-rep/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=to-win-the-race-against-the-machine-build-an-e-rep</link>
		<comments>http://ypsgroup.com/blog/e-rep/to-win-the-race-against-the-machine-build-an-e-rep/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 03:04:23 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3098</guid>
		<description><![CDATA[The evidence builds.  It becomes more and more clear all the time how computers, networks and &#8220;The Cloud&#8221; are steadily taking over more and more tasks up to now performed by humans.
And it&#8217;s not just mundane, low-skill tasks.  It&#8217;s also highly specialized, high knowledge-content work that takes years of study and a ton of experience [...]]]></description>
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		<slash:comments>2</slash:comments>
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