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	<title>Todd Youngblood&#039;s &#34;SPE&#34; Blog &#187; E-Rep</title>
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	<description>Cogitations about Sales Process Engineering, Business and Continuous Improvement</description>
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		<title>When They Google Will You Be There?</title>
		<link>http://ypsgroup.com/blog/e-rep/when-they-google-will-you-be-there/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-they-google-will-you-be-there</link>
		<comments>http://ypsgroup.com/blog/e-rep/when-they-google-will-you-be-there/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:14:19 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3167</guid>
		<description><![CDATA[

								
		   						
								
		 						
								
								
	   						  
I&#8217;m not sure ANYTHING could be more obvious.  Before your customer buys, he or she &#8211; 100% of the time &#8211; will search the internet for information.
If you&#8217;re NOT there, you&#8217;re NOT part of the decision process.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Could it be any more obvious?</title>
		<link>http://ypsgroup.com/blog/e-rep/could-it-be-any-more-obvious/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=could-it-be-any-more-obvious</link>
		<comments>http://ypsgroup.com/blog/e-rep/could-it-be-any-more-obvious/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 21:37:35 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Effective Sales Capacity]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3160</guid>
		<description><![CDATA[Every sales professional must have an e-Rep for two fundamental reasons:

When a customer or prospect does an internet search, if you&#8217;re not there, your competition will be.
Time.  You don&#8217;t have enough.  Your customers don&#8217;t have enough.  An e-Rep save lots and lots of time.

To reiterate&#8230;
100% of the time, customers will search the internet at the [...]]]></description>
		<wfw:commentRss>http://ypsgroup.com/blog/e-rep/could-it-be-any-more-obvious/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Silver or Electronic?</title>
		<link>http://ypsgroup.com/blog/e-rep/silver-or-electronic/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=silver-or-electronic</link>
		<comments>http://ypsgroup.com/blog/e-rep/silver-or-electronic/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 16:13:41 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3111</guid>
		<description><![CDATA[You tell me&#8230;  Is it better to be a silver-tongued devil?  Or an electronic-tongued devil?


								
		   						
								
		 						
								
								
	   						  
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Huh? What?</title>
		<link>http://ypsgroup.com/blog/e-rep/huh-what/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=huh-what</link>
		<comments>http://ypsgroup.com/blog/e-rep/huh-what/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 02:31:19 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3105</guid>
		<description><![CDATA[Whenever I use the either of the terms &#8220;Content Marketing&#8221; or &#8220;e-Rep,&#8221; I often get that, &#8220;Huh? What?&#8221; response. On the one hand, that delights me. Intelligent Content Marketing deployed via an e-Rep is quickly emerging as an extremely powerful sales and marketing strategy, and YPS is well-versed in helping folks apply it as part [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>To win the &#8220;Race Against The Machine,&#8221; build an e-Rep</title>
		<link>http://ypsgroup.com/blog/e-rep/to-win-the-race-against-the-machine-build-an-e-rep/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=to-win-the-race-against-the-machine-build-an-e-rep</link>
		<comments>http://ypsgroup.com/blog/e-rep/to-win-the-race-against-the-machine-build-an-e-rep/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 03:04:23 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=3098</guid>
		<description><![CDATA[The evidence builds.  It becomes more and more clear all the time how computers, networks and &#8220;The Cloud&#8221; are steadily taking over more and more tasks up to now performed by humans.
And it&#8217;s not just mundane, low-skill tasks.  It&#8217;s also highly specialized, high knowledge-content work that takes years of study and a ton of experience [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>In sales?  Then like it or not, you’re also in the publishing business.</title>
		<link>http://ypsgroup.com/blog/e-rep/in-sales-then-like-it-or-not-you%e2%80%99re-also-in-the-publishing-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=in-sales-then-like-it-or-not-you%e2%80%99re-also-in-the-publishing-business</link>
		<comments>http://ypsgroup.com/blog/e-rep/in-sales-then-like-it-or-not-you%e2%80%99re-also-in-the-publishing-business/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 15:19:50 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Publish]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=2989</guid>
		<description><![CDATA[Make no mistake.  Do NOT kid yourself.  If you are in sales, you are in the publishing business.  It’s a new niche of the publishing world, but one that’s real, and more importantly, at the front end of virtually every buying process.
Consider a typical business buying process.  It consists of stages like:

Develop the various Strategies [...]]]></description>
		<wfw:commentRss>http://ypsgroup.com/blog/e-rep/in-sales-then-like-it-or-not-you%e2%80%99re-also-in-the-publishing-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>e-Rep Is A Great Idea, But I&#8217;m Too &#8220;X&#8221;</title>
		<link>http://ypsgroup.com/blog/e-rep/e-rep-is-a-great-idea-but-im-too-x/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=e-rep-is-a-great-idea-but-im-too-x</link>
		<comments>http://ypsgroup.com/blog/e-rep/e-rep-is-a-great-idea-but-im-too-x/#comments</comments>
		<pubDate>Sat, 25 Jun 2011 16:56:45 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=2780</guid>
		<description><![CDATA[I&#8217;ve heard &#8216;em all.  Every reason why creating and maintaining an e-Rep is a great idea, but not for me because&#8230;

 I&#8217;m too busy
I don&#8217;t know what to blog about
I&#8217;m no tech whiz
It&#8217;s too complex
It&#8217;s too hard to learn how
I&#8217;m a sales pro, not a techo-geek
Blah, blah, bull-feathers!

Oh, and let me not forget my [...]]]></description>
		<wfw:commentRss>http://ypsgroup.com/blog/e-rep/e-rep-is-a-great-idea-but-im-too-x/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Selling Is STILL One Person At A Time</title>
		<link>http://ypsgroup.com/blog/e-rep/selling-is-still-one-person-at-a-time/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=selling-is-still-one-person-at-a-time</link>
		<comments>http://ypsgroup.com/blog/e-rep/selling-is-still-one-person-at-a-time/#comments</comments>
		<pubDate>Sun, 19 Jun 2011 14:42:34 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=2773</guid>
		<description><![CDATA[Hey, Sales Pro!
Do you:
 

Wait around for the marketing department to create content for you?
Consider blogging a poor use of your time?
Ignore the selling punch of video &#8211; you personally creating sales videos that sell?

I humbly suggest that&#8217;s crazy!!!
Or do you have the opposite disease?  Do you:

Focus intently over the number of hits your web [...]]]></description>
		<wfw:commentRss>http://ypsgroup.com/blog/e-rep/selling-is-still-one-person-at-a-time/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Yet Another Signal That &#8220;Every h-Rep Needs An e-Rep&#8221;</title>
		<link>http://ypsgroup.com/blog/e-rep/yet-another-signal-that-every-h-rep-needs-an-e-rep/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=yet-another-signal-that-every-h-rep-needs-an-e-rep</link>
		<comments>http://ypsgroup.com/blog/e-rep/yet-another-signal-that-every-h-rep-needs-an-e-rep/#comments</comments>
		<pubDate>Thu, 12 May 2011 20:11:06 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=2713</guid>
		<description><![CDATA[Dreamland Interactive, a business partner of The YPS Group, took a major step in its ability to deliver e-Rep content development services.  Their new radio studio in Atlanta, GA was specifically designed to support business talk radio and help clients solve the prospecting problem.



It&#8217;s no secret that I am a huge believer in the 24 [...]]]></description>
		<wfw:commentRss>http://ypsgroup.com/blog/e-rep/yet-another-signal-that-every-h-rep-needs-an-e-rep/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Todd &amp; Todd on NLI Radio!</title>
		<link>http://ypsgroup.com/blog/e-rep/todd-todd-on-nli-radio/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=todd-todd-on-nli-radio</link>
		<comments>http://ypsgroup.com/blog/e-rep/todd-todd-on-nli-radio/#comments</comments>
		<pubDate>Tue, 10 May 2011 03:47:38 +0000</pubDate>
		<dc:creator>Todd Youngblood</dc:creator>
				<category><![CDATA[E-Rep]]></category>

		<guid isPermaLink="false">http://ypsgroup.com/blog/?p=2681</guid>
		<description><![CDATA[You already know my mantra, &#8220;Every h-Rep needs an e-Rep!&#8221;
OK, fine; but how exactly does a human sales rep start the whole process of developing and deploying an e-Rep?

Next Level Innovation is an awesome example of a top-shelf e-Rep development resource.   They take care of all the techie stuff.  Enables you (&#38; me!) to [...]]]></description>
		<wfw:commentRss>http://ypsgroup.com/blog/e-rep/todd-todd-on-nli-radio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://ypsgroup.com/blog/wp-content/uploads/2011/05/nliradio110507.mp3" length="601113" type="audio/mpeg" />
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