And so the lesson learned? Actually, there were three. First, don’t ever get cocky and think you’re above executing all the basic blocking and tackling. Second, make sure your e-Rep is robust and continuously feeding meaty, valuable text, audio and video content to your constituents out [...]
Put yourself into the shoes of the decision-maker. If you can skim through some text, or listen to a short audio or watch a quick video to acquire some chunk of information or garner a bit more insight into some topic, why on earth would you [...]
Picture this… A sales assistant who:
Is on-call 24 X 7 X 365
Flawlessly delivers each of your sales messages every time
To anyone
Anywhere
Any time
On demand
As many times as requested
Relentlessly “pulls” prospects into your sphere of influence
Nurtures relationships with all of your contacts
Works for free
Too good to be true?
No. Actually, it’s too obvious to ignore. Consider the [...]
You simply MUST be there when they, the buyer, do a Google search. To be there, you must publish. You must continuously publish strong, compelling content that showcases your value at every stage of the customer’s buying process.
It’s just that simple. Any questions?
Get viewed by more than a million people in less than a week. That’s the generally accepted minimum for “going viral.” Let’s just go with that as a definition for now.
Going viral is the benchmark. It’s the essential badge of honor that differentiates between a legitimately talented marketer and a wanna’ be. If one of [...]
I’m not sure ANYTHING could be more obvious. Before your customer buys, he or she – 100% of the time – will search the internet for information.
If you’re NOT there, you’re NOT part of the decision process.
Every sales professional must have an e-Rep for two fundamental reasons:
When a customer or prospect does an internet search, if you’re not there, your competition will be.
Time. You don’t have enough. Your customers don’t have enough. An e-Rep save lots and lots of time.
To reiterate…
100% of the time, customers will search the internet at the [...]
You tell me… Is it better to be a silver-tongued devil? Or an electronic-tongued devil?
Whenever I use the either of the terms “Content Marketing” or “e-Rep,” I often get that, “Huh? What?” response. On the one hand, that delights me. Intelligent Content Marketing deployed via an e-Rep is quickly emerging as an extremely powerful sales and marketing strategy, and YPS is well-versed in helping folks apply it as part [...]
The evidence builds. It becomes more and more clear all the time how computers, networks and “The Cloud” are steadily taking over more and more tasks up to now performed by humans.
And it’s not just mundane, low-skill tasks. It’s also highly specialized, high knowledge-content work that takes years of study and a ton of experience [...]
