“80% of decision-makers prefer to get company information in a series of articles versus in an advertisement or sales call.” Content Marketing Institute Do yourself a favor and read the above again. (And maybe again.) You are part of that 80%, aren’t you? Consider the last significant purchase you made. (Maybe a car or new […]
If you’re going to be visible when your customer does a Google search for what you’re selling, you need to have a robust digital extension of yourself; an e-Rep. In order to have a robust e-Rep, you need to be pretty darn good at harvesting content. Take a listen for a few tips!
As Art Farnswilerkerken always said, “I don’t care how robust a content marketing infrastructure you have implemented. If your content stinks, your whole content marketing effort stinks.” So if you want a great Content Marketing program, get great at Content Harvesting! Think About It…
Selling today requires the support of a solid Content Marketing strategy. If you don’t believe that yet, you’ve either got your head buried in the sand or – more likely – are so sick and tired of the noise surrounding “social media marketing” and “sales 2.0” and all that other “stuff,” that you’ve simply decided […]
A successful harvest Here at Dreamland we are always discussing new ways to adapt what we do to better fit our clients’ needs. During these discussions there always seems to be one or two new bits of jargon that seem to stick around. This week there is one that I just can’t seem to shake […]