November 17, 2011 – 9:31 pm
Whenever I use the either of the terms “Content Marketing” or “e-Rep,” I often get that, “Huh? What?” response. On the one hand, that delights me. Intelligent Content Marketing deployed via an e-Rep is quickly emerging as an extremely powerful sales and marketing strategy, and YPS is well-versed in helping folks apply it as part [...]
November 14, 2011 – 10:04 pm
The evidence builds. It becomes more and more clear all the time how computers, networks and “The Cloud” are steadily taking over more and more tasks up to now performed by humans.
And it’s not just mundane, low-skill tasks. It’s also highly specialized, high knowledge-content work that takes years of study and a ton of experience [...]
November 4, 2011 – 8:49 am
“To be really great in little things, to be truly noble and heroic in the insipid details of everyday life, is a virtue so rare as to be worthy of canonization.”
–Harriet Beecher Stowe, American writer
My RSS reader threw the above quote right in my face this morning. Now, as I reflect back on yesterday [...]
October 28, 2011 – 7:23 am
As my friend and business associate knows, the snarky title of this post is said with a smile… He IS, however, a little off on his reasoning in a recent post of his own. He begins by saying,
“Engaged in friendly, spirited banter with a business associate the other day. We had just returned from a [...]
October 27, 2011 – 6:21 am
Many business people miss the point when it comes to Community Service. Typically, we feel this vague sense of guilt that we should be “giving back” more than we are. Such a narrow perspective…
In fact, that phrase “giving back” has always bugged me. Frankly, I’ve worked pretty darned hard to achieve the success I’ve had. [...]
October 20, 2011 – 3:04 pm
Virtually all of us settle for achieving far less than we could actually achieve. Mostly it’s because we’re constantly inundated with an endless barrage of baloney about how special we are.
Work for a large corporation? How often are you fed some version of the message, “Our people are our most important asset,” or “Respect for [...]
October 10, 2011 – 10:46 am
Every time I become aware that I have inadvertently annoyed a business associate (i.e., customer, co-worker, colleague, whatever) I try to write down what I did. Writing about something fixes the memory strongly and permanently. This is one of those situations.
Trust me. You do this, and you are annoying.
Time management. There is not enough time. [...]
October 9, 2011 – 1:17 pm
Every time I begin think I really have a handle on this whole sales and marketing thing, somebody comes along and makes me realize I still have lots to learn. Actually, that’s what makes my work with Dreamland Radio so challenging and interesting.
My cohort Todd & I recently interviewed Eric Marjoram, owner of Marjoram Creative [...]
October 6, 2011 – 7:22 pm
The speech ends with the notion, ”Stay Hungry, Stay Foolish!” Preceding that are five other thoughts I find hard to ignore.
“Connect the dots.” (With the insightful acknowledgement that the connecting is only possible after the fact. i.e., Remember all the dots!)
“Do what you love.”
“Don’t settle!”
“I’ll be dead soon.” ”If today were the last day of my [...]
September 30, 2011 – 9:18 am
It’s so easy to forget to use the right selling tools, and somehow the notion of Total Cost of Ownership is one that gets ignored on a regular basis. AGGGGGGHHHHHHH!!!!!
I got a reminder yesterday during an interview on Business-To-Technology Radio with Sheldon Michaels, President of Southern Office Machines. He talked about “TCO” in terms of [...]
