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Monthly Archives: May 2010
E-Rep Points-To-Ponder
May 15, 2010 – 7:30 am
There are many, many things to consider as you build and continuously improve the performance of your E-Rep. Giving your customers what they want from your electronic alter-ego is one of them. (What a unique concept!)
Here’s a chart from a HubSpot post that boils it all down pretty darn succinctly.
The full article is worth the [...]
Social Media Schizophrenia
May 14, 2010 – 11:05 am
It’s a bird! It’s a plane! No, it’s Social Media!
It’s no secret that I firmly believe Every H-Rep Needs and E-Rep. Your electronic alter-ego’s 24 X 7 X 365 work ethic alone is a compelling enough reason to have one.
If all the web 2.0 and social media tools are a brave new world for you [...]
“They” Said It Better
May 13, 2010 – 8:12 am
Here are the words that reached out of my PC this morning and slapped me upside the head:
You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)
Or you can earn attention by creating something interesting and valuable and then publishing [...]
7 Things I Learned From LinkedIn This Week
May 12, 2010 – 7:28 pm
The key contact in my target market is typically a baby boomer. (Full disclosure: I are one. Born in ’53.) That’s a tough crowd to engage via social media. So I asked Paul Castain’s Sales Playbook group how I should go about getting them to use the tools more actively.
Boiled down, here’s the really great [...]
Do you speak the universal language of business?
May 12, 2010 – 8:36 am
Communication is one of the obvious cornerstones of a successful sales career. You need to speak the language of the country where you’re doing business. You need to know and understand each industry’s specific lingo. You need to have a solid grip on the unique dialect of executives with different functional [...]
OK, You’re Right. Change is NOT Necessary
May 11, 2010 – 7:46 am
No, I haven’t gone soft in the head. I’ve just decided to change (pun intended) my attitude about my strongly held belief regarding the absolutely essential, never-ending, iron-clad requirement to accept the inevitability of change – to embrace change – to crave change – to celebrate the joy of change.
What changed my perception of change? [...]
Be a Why-ner!
May 8, 2010 – 2:18 pm
Guest post by Rick Howe, CEO of The Knotts Company
Be a Why-ner!
What is your best question when you are engaging a customer through your selling process and their buying process? Even though I am no longer on the front lines selling, I am still a salesman at heart and when I listen to salespeople [...]
What Did I Just Learn From MBA Candidates?
May 8, 2010 – 7:26 am
I just learned what I know is an important lesson. I’m still trying to figure out exactly what it is though, and what to do with it. First, some background…
My extra-business passion is trying to make Acworth, my adopted home town in Cobb County GA, the coolest community there is. I’ve chosen to help do [...]
