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Monthly Archives: November 2009
“E-Rep” Best Practice
November 27, 2009 – 7:21 am
Registering with Technorati is a blogging best practice. Helps with Search Engine Optimization. By posting this code – PBVP5C2PMV7D – this blog will get registered.
Since one of the first steps in developing your “E-Rep” self is starting a blog, this best practice will come in handy.
Six degrees of separation? Or is it five? Maybe four? Even three?
November 26, 2009 – 1:46 pm
by Todd Youngblood
The idea that any of us is at most six steps away from a connection with anyone else on the planet has been around since the early part of the 20th century. A web conference/conversation with a Bermuda-based client yesterday put the notion in whole new perspective.
And it’s a perspective with HUGE implications [...]
Was it lunch or a lesson in selling with technology?
November 26, 2009 – 1:41 pm
by Todd Youngblood
I never heard of Dreamland. 24 hours ago I couldn’t have told you it’s in Birmingham, AL. 20 minutes before I parked in front the place I didn’t know it’s a legendary barbecue joint. So how on earth did they convince me to buy three lunches from them?
Here’s the story… Two colleagues and [...]
Social media is a fantastic B2B sales tool, but only AFTER you train them
November 26, 2009 – 1:39 pm
by Todd Youngblood
Had one of those flashes of insight today. This time with regard to the effectiveness of social media for B2B sales and marketing. My conclusion is: Social media is fabulous, but only after your prospects and customers are trained on how to use social media. Grunt through the background info here, the B2B [...]
An action item for EVERY sales rep
November 26, 2009 – 1:34 pm
by Todd Youngblood
I lay no claim to any special or unique ability to craft compelling value propositions. I DO claim to work at it more than most, however. My belief is we all need VPs at 5 distinct levels:
1. Overall Corporate Value Proposition
2. Value Proposition for each Industry Served
3. Value Proposition for each Line of [...]
A friend’s daughter tells me that “e-mail is retarded.”
November 26, 2009 – 1:24 pm
by Todd Youngblood
First off, let me make it clear that I firmly believe in e-mail as an indispensable business tool. That said, my buddy’s 13 year old did have point.
So far today, I have received 3 e-mails with LARGE files attached; 2 videos and a pdf. They were all business-related, but in a general sense; [...]
Why Are Most Value Propositions So Awful?
November 26, 2009 – 1:16 pm
by Todd Youngblood
For the last 90 days or so, I’ve been asking customers, prospects – actually everyone I talk to – to quickly state the overall value proposition for their organization. I’ve been amazed at the dismal quality of the responses.
Over half fell into what I’ll call the “I dunno” category. There literally were a [...]
